Sabor del Valle
Where Latinos & Wine in California Are Intertwined in History

In 1942, when the U.S. initiated the Bracero Program, thousands of Latino-Mexicans came to work in California's grape fields. Today the Latino community’s deep-rooted knowledge of wine is illustrated by the operating and ownership of many high-quality vineyards.

Today we celebrate these Latinos as well as other businesses and nonprofits bringing them together in collaboration in the celebration of their mastery and for the opportunity to serve our community.

Sabor del Valle (A Taste of the Valley) was founded by Ray Singh Castañeda, a Latino community leader and business development consultant in Silicon Valley.

Since 2009, Sabor del Valle has brought together exceptional vintners, artists, restaurateurs and up to 600 participants per year from all affiliations to support non-profit organizations making a difference in our community and beyond.



Sabor del Valle

collaborates with local vintners, artists and restauranteurs to promote the wellbeing of children and their families who are adversely impacted by their social economic vulnerability. Through our collective effort, we not only build awareness of the needs of our community, but take positive action to support those who are most in need, and facilitate their opportunity to live successfully with an improved quality of life.


Sabor del Valle,

on behalf of those in our communities whose families are underserved and underrepresented, serves as a leading partner, joining with Latino vintners, boutique vintners, local artists, and diverse representatives of restaurateurs to build awareness of the need for support and advocacy. 

Image by Kym Ellis